The Complete
Wedding Photographer
Master the technical, creative, and marketing skills needed
to run a successful and profitable wedding photography business.
Your All-in-One Guide to a Thriving Wedding Photography Business
Master the technical, creative, and marketing skills needed to run a successful and profitable wedding photography business.
With over 55+ video lessons and ongoing updates, this course provides everything you need to elevate your work, attract dream clients, and increase your bookings.
Whether you're just starting or looking to refine your skills, The Complete Wedding Photographer is your blueprint for success – all with lifetime access and a one-time payment.
" This is hands down
the best investment
I've ever made
in my business "
Jess Sommerville
Module 01: Shooting, Setup & Techniques for Wedding Photography
Frame with Intent – Learn how composition and visual storytelling set your work apart.
Light Like a Pro – Master natural, artificial, and mixed lighting for stunning results.
Gear That Works – Discover the essential kit and why each piece matters.
Develop Your Signature Style – Understand how to create consistency and identity in your images.
Techniques That Elevate – Explore framing, angles, and creative triggers that make your shots unforgettable.
Module 02: Branding & Marketing: Steering Your Business Toward Success
Build a Brand That Stands Out – Define your identity and create a brand that attracts your ideal clients.
Marketing That Works – Learn proven strategies to increase visibility and book more weddings.
Aspirational Branding – Position yourself as a high-value photographer that clients aspire to book.
Consistency is Key – Develop branding guidelines to maintain a cohesive look across all platforms.
Smart Promotion – Discover the best ways to use social media, SEO, and networking to grow your business.
Module 03: Destination Weddings: Your Guide to Booking & Shooting Worldwide
Get Booked Abroad – Proven strategies to attract and secure destination wedding clients.
Packing Like a Pro – The must-have gear and travel essentials for seamless shoots.
Plan for Success – Tips for scouting locations, handling logistics, and prepping for different environments.
Pricing & Contracts – How to structure destination wedding pricing and protect yourself legally.
Marketing for Destination Work – Showcase your portfolio to position yourself as an international wedding photographer.
Module 04: SEO & Google Search: Getting Found Online
SEO Foundations – Learn the must-have basics to improve your Google ranking.
The Power of Blogging – Use blog content to drive traffic, showcase your work, and attract ideal clients.
Short-Term Wins vs. Long-Term Success – Avoid quick-fix SEO mistakes that hurt you in the long run.
Advanced SEO Strategies – Optimize your website, backlinks, and keywords for sustainable growth.
Google’s Best Friend – Discover tools and techniques to boost your visibility and get found by couples searching for a photographer.
" By far the best PHOTOGRAPHY TRAINING
I've ever purchased! "
Hilsen Bjorn-Egil
Module 05: Social Media Mastery: Winning on Instagram as a Wedding Photographer
Strategic Posting – Learn what, when, and how often to post for maximum engagement.
Consistency is Key – Build a sustainable content strategy that keeps you visible without burnout.
Content That Converts – Plan, create, and recycle content that attracts dream clients.
Automation & Efficiency – Use tools to schedule posts, streamline engagement, and free up your time.
Adapting to Change – Stay ahead of Instagram’s ever-evolving algorithm and trends.
Module 06: Business & Automation: Work Smarter, Not Harder
Time is Money – Learn how systems and automation can free up your time and boost efficiency.
Essential Tools – Discover the must-have software and platforms for streamlining your workflow.
CRM for Client Management – How to handle inquiries, bookings, and communication seamlessly.
Automate the Repetitive – From emails to invoicing, set up workflows that do the heavy lifting.
Run a Smooth Operation – Build a business that works for you, not the other way around.
Module 07: Shoot the Dancefloor: Mastering Low-Light & High-Energy Moments
Confidence in Low Light – Master the techniques to capture sharp, dynamic dancefloor shots.
The Right Gear – Learn which cameras, lenses, and flash setups work best for high-energy moments.
Adapt to Any Space – Navigate different venues and lighting conditions with ease.
Multiple Shooting Techniques – Discover creative approaches to capturing movement, energy, and atmosphere.
Turn Chaos into Art – Get the technical knowledge to shoot confidently and create stunning dancefloor images.
Module 08: Workflow, Editing & Delivery: From Final Shot to Client Gallery
Protect Your Work – Best practices for image safety, backups, and file management.
Streamlined Workflow – Efficient editing and culling techniques to speed up your process.
Mastering Lightroom – A full editing demo, from raw files to polished final images.
Systems That Work – Organising and optimising your setup for efficiency.
Seamless Delivery – The best methods for delivering a flawless client gallery experience.
Don't just take it from me...
Join hundreds of other photographers who have benefited from the lessons and experiences shared within The Complete Wedding Photographer;
"I can't even tell you how integral workshop 1 back in 2017 has been to my business. Since implementing the tips and strategies l've been able to go full time, increase enquires, convert more couples, get my work done faster/more consistently.
So naturally, I didn't know how this course could possibly deliver anymore than you already have, but you totally did! It's clear that you've never rested on your laurels and still continue to try new ideas and branch your business further."
Harry Michael
★★★★★
"So it's been a month since I finished the course and since then...no joke... have booked over 10 weddings since taking on the advice and knowledge from Sam.
I really cant even begin to thank and praise Sam for what he has done for me and my business. It's literally been life changing! So if you are looking at photography training...stop looking and just book this one."
Lou Griffin
★★★★★
"I have watched so many YouTube tutorials on workflow, and still been so confused and left thinking it has to be easier than this..
Just watched your videos again and I have honestly now seen the light 😂
So so good 💪🏼🥰"
Jessica Sommerville
★★★★★
"So many great lessons!
Thank you so much.
Really made me think. Also I was sitting there going 'Yes Sam' that's all well and good but in order to get those images you would HAVE to get up in peoples grill, I could NEVER...
.... then booom, you answered it throughly and covered all my concerns"
Jodie Brennan
★★★★★
"Where to start?!... WHAT... A.... TRAINING PROGRAM!!!
Seriously, the value for money of the content that Sam delivers on this course is up there with the best.
As a photographer with around 3-4 years experience it was great to see the way Sam works, the little nuggets of information he provides, together with the way he delivers the content with his no BS, straight talking attitude. Together with the broad range of topics covered, it makes this course up there with the best in my opinion."
Steve Parry
★★★★★
"Sam, I cannot thank you enough for this. You have been amazing with your help and support and I will always be grateful to you!
I finally got my business to where I wanted it to be (and I have been going a while!!) and that is down to you. If I can ever do anything to help you please just say. If I could ever pop into your studio l'd love to drop in a little something to say thanks sometime. Mark"
Mark Raffan
★★★★★
How to Book International Weddings Without a Global Portfolio
I share the exact steps I took to book my first international wedding (with zero destination experience), build strategic vendor relationships abroad, and create the marketing materials that convinced couples to fly me to their celebrations.
Real Reviews, from Real Photographers!
Wedding photographers from all backgrounds have taken The Complete Wedding Photographer
course and experienced real, tangible growth and results. From raising their prices to booking dream clients, the feedback speaks for itself. Here’s what they had to say about their journey!
"There is just so much invaluable knowledge... it's just filled to the brim with so much amazing content... I cannot recommend it enough."
Charlotte Wotton
"The Complete Wedding Photographer has been one of the best investments that I've ever had for my business."
Joe Kinerman
"I've been shooting weddings for a good while before I signed up to the course, but even watching those first few videos, it already gave me so many more new ideas..."
Tom Langford
"The Complete Wedding Photographer has allowed me to overhaul how I see, manage and run my photography business"
Katie Bosher
"Sam talks a lot about the influences he has, and how he approaches composing each shot, and I've been thinking now at a wedding, how can I make this even better..."
Olly Knight
With help and support from these guys;
More on the modules...
Inside this course, every module is designed to give you the tools, strategies, and real-world techniques you need to build a thriving wedding photography business. You'll learn how to shoot with intention, master light in any environment, craft a standout brand, streamline your workflow, confidently handle the chaos of a dancefloor, and deliver a client experience that sets you apart. Whether you're refining your craft, growing your business, or redefining your brand, each module offers actionable lessons that will fast-track your growth and elevate your success.
Shooting Setup and Techniques
Master the foundations of creating powerful, story-driven imagery. In this module, you'll learn how to frame with intent, master light in any environment, and use the right gear to bring your vision to life. We'll dive into the techniques that separate good photographers from great ones; helping you develop a consistent, signature style that elevates your work and leaves a lasting impression.
Business and Admin
Running a successful wedding photography business shouldn’t mean working around the clock. In this module, you’ll learn how to use systems and automation to free up your time, streamline your workflow, and create a client experience that feels effortless. From CRM tools to automated emails and invoicing, you’ll discover how to build a business that runs smoothly; giving you more time to focus on what you love.
Branding and Marketing
Your brand is more than a logo; it's the foundation of your business. In this module, you'll learn how to build a brand that stands out, craft marketing strategies that actually drive bookings, and position yourself as the photographer couples aspire to hire. We’ll cover everything from creating consistent branding to smart, sustainable promotion across social media, SEO, and networking; giving you the tools to grow with confidence.
Workflow and Editing
Your work doesn’t end after the last click of the shutter; it’s just getting started. In this module, you'll learn how to protect your images, streamline your editing process, and deliver a flawless final gallery. From backup strategies and efficient culling to mastering Lightroom and optimising your delivery systems, you'll build a workflow that’s faster, more secure, and designed to impress your clients at every step.
Shoot the Dancefloor
The dancefloor is where energy, emotion, and chaos collide; and where your skills need to shine. In this module, you’ll learn how to master low-light techniques, choose the right gear, and adapt quickly to any venue. From creative approaches to freezing movement to capturing the raw atmosphere of a packed dancefloor, you’ll gain the confidence and technical skills to turn even the wildest moments into unforgettable images.
+ SEO
+ Social Media
+ Destination Weddings
Alongside the core creative and business modules, you'll also dive into essential bonus topics that take your brand even further. Learn how to harness SEO to get found on Google, build a social media presence that attracts your ideal couples, and prepare for the exciting world of destination weddings. These extra lessons are all about giving you the edge; so you can market smarter, reach further, and book the weddings you truly want.
Frequently Asked Questions
Who is this course for?
This course is designed for wedding photographers at any stage - whether you’re just starting out, looking to refine your style, or ready to scale your business and increase your pricing. If you want to improve your shooting, editing, branding, and marketing, this course is designed to help you.
What’s included in the course?
You’ll get lifetime access to:
55+ streamable video lessons covering technical skills, creative techniques, and business strategies.
Future video updates at no extra cost.
A private Facebook community for networking, support, and exclusive insights.
Downloadable content for easy access on the go.
Exclusive discounts on photography tools and services.
How is the course structured?
The course is divided into 9 easy-to-follow modules, these are;
Shooting setup and techniques
Branding and Marketing
Destination Weddings
SEO and Google Search
Social Media and Instagram
Business and Automation
Shoot the Dancefloor
Workflow, Editing and Delivery
Special Guest Speakers
You can move at your own pace and revisit lessons anytime.
Do I need to have experience in wedding photography?
Not at all! This course is built to help both complete beginners and experienced photographers. Whether you need a strong foundation or want to fine-tune your approach, you’ll find value in every module.
Is this a one-time payment or a subscription?
This is a one-time payment, unless you opt for PayPal, in which case you can spread the payment over 3 months. Either way, you’ll have lifetime access to all the content - including future updates!
How long do I have access to the course?
Forever! Once you enroll, you’ll have lifetime access, so you can revisit lessons whenever you need them.
What makes this course different from other photography courses?
Unlike other courses that just focus on shooting or editing, this course covers everything—from technical skills to marketing and business growth. Plus, you get ongoing support from the Facebook community and future content updates!
What if I don’t find the course helpful?
I stand behind this course 100%, which is why I offer a 30-day refund policy. If you’re not satisfied, just reach out, and I’ll take care of it - no hassle.
The Complete
Wedding Photographer
